Reputation Awareness – What Does It Mean?

Reputation Awareness refers, on the one hand, to an understanding of the importance of reputation in its various dimensions for a company (Corporate Reputation (CR)) and, on the other, to a willingness to give due consideration at all times to the potential effects of one’s own actions on that reputation.

Increasing importance is being attached to how different stakeholder groups assess a company’s responsible conduct in relation to society as a whole, its impact on the environment, and its dealings with—or influence on—particular groups within society. This aspect of reputation has become established under the term Corporate Social Responsibility (CSR).

To give you an idea of what Reputation Awareness involves, here are some questions associated with the concept:

  • What does reputation—and, in particular, Corporate Social Responsibility (CSR) (see above)—mean for your company, and which aspects do you distinguish?
  • How do you assess your company’s reputation, and how do you identify changes in it?
  • What importance does your corporate strategy attach to maintaining or enhancing your company’s reputation?
  • Do the potential effects of decisions on your company’s reputation already have a defined place in your decision-making processes?
  • In pursuit of which corporate objectives would you be prepared to accept damage to your company’s reputation?
  • To what extent is the importance of corporate reputation as one of a company’s most valuable intangible assets recognised by senior management, managers and employees across the various areas of the business?

What We Offer: Reputation Awareness

Dr Fischer-Hellmann supports you and your employees in:

  • Developing a value matrix – What importance do the various dimensions of reputation have for your company?
  • Developing company-specific assessment methods for your company’s reputation and for the potential reputational effects of decisions
  • Analysing decision-making processes and optimising them with regard to Reputation Awareness
  • Identifying potential incompatibilities, inconsistencies and conflicts of objectives
  • Identifying opportunities for improvement with the aim of achieving:Small changes – big impact